The term SEO is an abbreviation for “Search Engine Optimization.” It refers to the optimization processes carried out on your website to increase the organic visibility of your products and services in search results on platforms such as Google, Bing, Yandex, and other search engines.

SEO (Search Engine Optimization) is the process of improving the quality and quantity of web traffic directed to a website or webpage from search engines. Unlike direct or paid traffic, SEO focuses on attracting free (organic) traffic

How Do Search Engines Work?

Search engines crawl, index, and rank websites before presenting them to users. This process happens in three main stages:

• Crawling: Search engines regularly visit websites and scan their content.

• Indexing: The scanned content is stored in the search engine’s database.

• Ranking: When users perform a search, the search engine ranks and displays the most relevant results.

SEO helps search engines better understand your website and allows it to rank higher in search results. The answer to the question “What is SEO and how is it done?” lies in how this optimization process is implemented.
Search engines crawl, index, and rank websites based on specific algorithms — adapting to these algorithms forms the foundation of SEO.

The Importance and Benefits of SEO

The importance of SEO is undeniable in today’s digital world. Here are some of its key benefits:

• Visibility: SEO helps your website appear higher in search engine results.

• Organic Traffic: SEO attracts organic (free) visitors, providing a long-term, cost-effective traffic source.

• User Experience: SEO improves the overall experience for users navigating your site.

• Brand Awareness: Higher rankings increase your brand’s visibility and recognition.